Listener Driven Radio Software Released
July 6, 2009 at 4:34 AM (PT)
The principles of LISTENER DRIVEN RADIO, LEE ZAPIS, DANIEL ANSTANDIG and MIKE MCVAY, have released "LISTENER DRIVEN RADIO" software, which allows broadcasters to become "crowdcasters," as listeners become the Music Director.
LDR (www.ListenerDrivenRadio.com) is a new model for radio built on crowdsourcing, that allows listeners to go online, or to their iPHONE, and offer their input into what plays next on the radio station. LDR is constantly absorbing listener input, song votes, and comments on music, and automatically adapting programming in real-time.
MCVAY NEW MEDIA Pres. and LDR architect DANIEL ANSTANDIG said, "This is a new way of programming radio and growing your brand-community. This is the first time that the power of crowdsourcing has been harnessed this way for radio programmers. Imagine being able to improve your product while decreasing the cost of programming."
"ZAPIS CAPITAL CEO LEE ZAPIS noted, "The software we’ve developed will allow the listener to truly take control of their radio. So many of us in broadcasting have been concerned about the competition we face from the Internet, satellite, and social networking. LDR diminishes those concerns and takes what’s best about the Internet and puts it to use for your radio station."
MCVAY MEDIA Pres. MIKE MCVAY, added, "It’s time that radio operators get over their inferiority complex and embrace new technologies. The times have changed, and GOD willing, they’ll keep changing. LISTENER DRIVEN RADIO is the first application that marries the consumer’s wants with the PD’s desires -- and that equals great and entertaining programming that’s good for any daypart."