Matty Still Rules The Airwaves
July 7, 2009 at 4:26 AM (PT)
CLEAR CHANNEL Top 40 WXKS-F (KISS 108)/BOSTON's morning fixture MATT SIEGEL gets some nice ink TODAY on BOSTON.COM, which writes "It was a FRIDAY morning, and MC HAMMER was late. MATT SIEGEL, also known as MATTY IN THE MORNING, was sharing his frustration with thousands and thousands of friends.
"This is my favorite moment in my whole career," said SIEGEL. "Our guy MC HAMMER booked for the show at 8:30 sharp, and where is he?"
"Finally, the iconic star of 1990s hip-hop called in, and SIEGEL did some hammering of his own.
"Are you on Eastern Standard Time? Are you on Daylight Savings Time? Or are you on Hammertime?" he joked.
"For 28 years, the breezy ribbing from SIEGEL and his team has endeared listeners -- mostly female listeners, ages 18 to 54 -- to their show on WXKS-F. That’s an eon in radio, where formats, personalities, and music styles come and go with every shift in popular tastes."
Check out the full article here.