Simage Gets $1.4M Infusion
July 7, 2009 at 8:26 AM (PT)
SIMAGE, a custom TV network, closed on a $1.4 million "angel round" last week. Investors include HORIZON INVESTMENT PARTNERS of CALIFORNIA, CHICAGO-based ANGEL INVESTORS and VICTORY RECORDS Founder/CEO TONY BRUMMEL.
SIMAGE was founded by CEO TOM SIMONDS CTO STEW BOODEN in FEBRUARY of 2008, to facilitate placed-based marketing on a rich media platform in bars and restaurants, while entertaining patrons with unique content.
"You look at the TV screens in most bars and all you see is an ad-blaster, visual clutter, or a soundless re-run of a bad sitcom. It’s a turn-off," SIMONDS explained. "We narrowcast eye-catching content between games or as visual mood-enhancers when eyes are naturally roaming the room. It can be subtle and yet very engaging."