Nielsen Seeks Updated Huntsville And Shreveport Info
July 8, 2009 at 7:08 AM (PT)
NIELSEN sent a message to broadcasters YESTERDAY (7/7) regarding "Important Radio Station Database Information."
The wrote, "As an independent research company, NIELSEN has assembled its own complete database of radio station information for each of our 51 Metros. While our Pilot survey in LEXINGTON, KY showed that 99% of station listening was identified by call letters or frequency (based on the Sticker Diary approach), we will ensure that no diary is left behind should the diary keeper prefer to use station slogan, etc. for the Sweeps. If you would like to provide us a schedule of your information, please download the unpopulated Excel file, complete and return to email@example.com.
"Changes for call letters and frequencies are due by JULY 3rd 2009 for the FALL Sweep. (HUNTSVILLE and SHREVEPORT only) Other station data such as format, personalities and simulcasts information are due by AUG 27th. This also applies if you want to notify us of recent or imminent changes. After validation of need, the information will be appropriately forwarded and resultant feedback processed. The FALL Sweep runs eight weeks starting SEPTEMBER 3rd, 2009."