PPM Goes Live In Miami, FL AG Sues Arb To Stop It
July 14, 2009 at 3:31 PM (PT)
On the heels of the FLORIDA Attorney General filing a lawsuit to prevent ARBITRON from releasing MIAMI PPM data (see below), ARBITRON just announced today that it has commercialized its PPM radio ratings service in the MIAMI-FT. LAUDERDALE-HOLLYWOOD, FL market and is releasing radio audience estimates for the JUNE 2009 PPM survey month to its subscribers in MIAMI-FT. LAUDERDALE-HOLLYWOOD.
Effective TODAY, the PPM radio audience data for this market may be used as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers. In addition, the APRIL and MAY PPM survey months, which ARBITRON had previously released as "pre-currency" information, are now designated as "currency" data. The WINTER 2009 diary-based radio audience report (JANUARY 8th-APRIL 1st, 2009) has been retired and is no longer deemed "currency" for buy/sell transactions.
"We are commercializing our PPM radio ratings service in MIAMI-FT. LAUDERDALE-HOLLYWOOD in order to meet our obligations to our customers and to the radio industry at large," ARBITRON CEO/Pres. MICHAEL SKARZYNSKI stated. "The industry needs current estimates of the radio audience in the nation’s largest markets to facilitate an efficient buy-sell process for radio advertising ... Our goal with the commercialization of the PPM is to help radio remain competitive in an increasingly challenging media marketplace."
To see the just-released numbers, please click here.
Earlier in the day, FLORIDA Attorney General BILL MCCOLLUM filed a lawsuit against ARBITRON, claiming that the PPM methodology it didn't sufficiently include minorities while preparing MIAMI area radio station ratings. According to the AP/MIAMI HERALD, the lawsuit seeks to block the company from releasing the MIAMI radio audience ratings this month, saying the flawed methodology could hurt stations -- particularly those with minority audiences -- as they compete for advertising dollars.