Katz 360 Partners With Steel Media
July 15, 2009 at 8:17 AM (PT)
KATZ MEDIA GROUP's digital sales division KATZ 360 inks a partnership deal with STEEL MEDIA INC. that will result in KATZ 360 offering KATZ Online Database Segmentation, a service to allow advertisers to target specific demographics and measure multi-channel touch points.
"E-mail is quickly replacing direct mail in the minds of consumers and targeted campaigns are the best way for advertisers to ensure maximum results," said KATZ 360 SALES Pres. BRIAN BENEDIK. "As we move toward greater, targeted precision, we truly appreciate the value of collaborating with STEEL MEDIA's vast resources to help advertisers purposefully reach their ideal consumers."
"In an increasingly fragmented media world, advertisers are looking for strategically integrated opportunities that give their campaigns the best opportunities for success. Our media agnostic approach to delivering hypertargeted marketing solutions, coupled with KATZ's heritage, credibility and dominant position in the traditional media arena, make this a relationship that we’re thrilled to be a part of," said STEEL MEDIA Dir./National Sales DAN SCHWARTZ.