Exclusive: Inside New PPM Currency Markets
July 17, 2009 at 4:57 AM (PT)
RADIOCRUNCH principals ANTHONY ACAMPORA and KEVIN MCCABE give us a road map inside the newest markets to hit currency in PPM. We start with MIAMI and PHOENIX. Keep in mind that UNIVISION declined to encode for PPM in these two markets, so their stations are not included.
Miami: Cox Strong 25-54; Power 96 Takes 18-34; WLYF #1 25-54
A trio of COX stations owned three of the top five positions in JUNE, while BEASLEY sees heritage Rhythmic WPOW (POWER 96) win the young adult battle against two heritage rivals. In addition, ethnic targeted stations looked strong across the board in MIAMI.
COX: The company owns three of the top five stations. AC WFLC (#2), Urban WEDR (#3), and Urban AC WHQT (#5) all were toward the top of the MIAMI rankers. WEDR also placed 1st 18-49 and 2nd 18-34, while WFLC was #3 18-49 and #6 18-34.
Rock WHDR was 8th 18-34, 10th 18-49, and 12th 25-54.
LINCOLN FINANCIAL: While COX claimed three of the top 5 spots 25-54, it was LINCOLN FINANCIAL AC WLYF that took the #1 position in the cell. WLYF was stellar across all three cells, also ranking #2 18-49, and #4 18-34.
Classic Hits WMXJ tied for 6th 25-54.
BEASLEY: Rhythmic WPOW (POWER 96) won 18-34 in JUNE, finishing ahead of WEDR and CLEAR CHANNEL Top 40 rival WHYI (Y100) - and by a pretty large margin. POWER beat Y100 18-49 as well. POWER is one of only 3 Rhythmic stations in PPM to beat their Top 40 rival in JUNE. The others: sister WRDW/PHILADELPHIA and COX's WBTS/ATLANTA.
Country WKIS posted similar rankings to the diary, and finished 13th 25-54.
CLEAR CHANNEL: Rhythmic AC WMIA -- which launched on CHRISTMAS DAY 2008 was one of two big stars for CC. WMIA was 4th 25-54 and 18-49.
Spanish Contemporary WMGE scored a 3rd place finish 18-34 and was 7th 18-49.
Top 40 WHYI (Y100) started out strong 18-34 early but declined in JUNE. Y100 ranked 5th 18-34, 7th 18-49, and 8th 25-54.
Classic Rock WBGG (BIG 105.9) took 8th place 25-54 and 9th 18-49.
Urban AC WMIB was out of the competitive loop -- ranking 13th 25-54, trailing rival WHQT by more than a 2-1 margin.
SBS: The company was challenged all the way around in the market. However, keep in mind that SBS had issues in the diary as well. None of the SBS stations ranked top 10 25-54 in any of the three demos.
Spanish Oldies WCMQ was 11th 25-54 and tied for 13th 18-49.
Tropical WXDJ was 16th 25-54 and tied for 13th 18-49,
Spanish Contemporary WRMA was 18th 25-54 and 17th 18-49.
Phoenix: Clear Channel Does Desert Sweep; Sandusky Rocks 25-54
CLEAR CHANNEL outlets took the #1 position in each of the demos, while two SANDUSKY rockers were among the top 5 25-54 stations. BONNEVILLE also saw strong results for Adult Hits KPKX (THE PEAK) CBS won the hotly contested Country battle, while TRUMPER saw some solid results for Rhythmic AC KMVA.
CLEAR CHANNEL: CC was the overall cluster winner in PHOENIX. Hot AC KMXP was the champ with 25-54 and 18-49, while also coming in 2nd 18-34.
Top 40 KZZP was the winner with Adults 18-34, while finishing a solid 3rd 18-49 and respectable 6th 25-54.
AC KESZ was 7th 25-54 and 6th 18-49.
News/Talk KFYI ranked 8th 25-54 - putting it ahead of BONNEVILLE's KTAR-F.
CC was on the short end of a hotly contested Country battle as KNIX failed to make the top 10 in any demo -- ranking best 25-54 in 12th place.
CBS: Classic Hits KOOL -- which had recently had some ups and downs in the diary, finished a solid 3rd 25-54 in the meter.
Rhythmic KZON has also seen growth in the meter -- finishing a strong 3rd 18-34 and 5th 18-49.
Country KMLE won that battle, finishing tied for 8th 25-54 and 9th 18-49.
Overall, a good report card for the CBS cluster.
SANDUSKY: The company that has owned the wall of Rock for years in PHOENIX continues to see their dominance in PPM.
Classic Rock KSLX finished tied for 4th 25-54 and 7th 18-49.
Active Rock KUPD landed a trio of 4th place finishes: 18-34, 18-49, and 25-54.
Rock KDKB was 14th 25-54 and 17th 18-49.
BONNEVILLE: Adult Hits has been scoring strong in the meter and BONNEVILLE's KPKX (THE PEAK) was no different -- finishing a strong 2nd 25-54 and 18-49.
Talk KTAR-F landed in the top 10 25-54, while Sports KTAR-A was 17th.
RIVIERA: Rhythmic KKFR (POWER 98.3) rebounded slightly in share -- ranking 6th 18-34. However, the news for Alternative KEDJ (THE EDGE) was not good. KEDJ was 21st 18-34, 24th 18-49 and 25-54.
ENTRAVISION: With the UNIVISION stations not encoding, ENTRAVISION posted the best numbers of any of the Spanish-language broadcasters. Regional Mexican KLNZ (TRICOLOR) was 8th 18-34 and 18-49, while Spanish Adult Hits KVVA (JOSE) was 16th 18-49 and 18th 25-54.
OTHERS: SUN CITY Latin Urban KVIB ranked 12th 18-34 and 20th 18-49.
TRUMPER Rhythmic AC KMVA (MOVIN' 97-5) saw a healthy increase in the meter. It ranked 5th 18-34 (beating KKFR) and it came in 9th 18-49.
San Diego PPM: No Mystery Here, Magical Numbers And A Winning Walrus; CC Strong
A couple of references to the BEATLES legendary "Magical Mystery Tour" album here as FINEST CITY Rhythmic Oldies XHRM (MAGIC 92.5) and BCA Classic Hits XPRS (THE WALRUS) surged in the meter to be among the leaders in SAN DIEGO PPM. CLEAR CHANNEL Classic Rock KGB, Active Rock KIOZ and Top 40 KHTS also scored some solid demo results. Country did not fare well in SAN DIEGO -- and the race between the two stations tightened considerably.
CLEAR CHANNEL: Active Rock KIOZ (ROCK 105.3) took the 18-34 crown in JUNE, while also ranking 3rd 18-49 and 7th 25-54. Classic Rock KGB -- led by the DAVE, SHELLY, and CHAINSAW morning show -- remained a solid performer. KGB was #2 25-54 and #4 18-49. Top 40 KHTS (CHANNEL 93-3) slid in share from MAY to JUNE and ranked 2nd 18-34, but still held on to the #1 slot 18-49. It was also a strong 4th 25-54, showing the multi-demographic appeal of the format in PPM. Hot AC KMYI (STAR 94.1) -- the home of JEFF AND JER -- was 5th 25-54 and 18-49, while ranking 4th 18-34. STAR, which had a dominating lead over its Hot AC rival, saw that shrink in PPM (more on that later).
Not unlike nearby LOS ANGELES, there were no AM stations among the top 10 25-54. CLEAR CHANNEL Talk KOGO ranked 12th in the cell.
Country KUSS got a lot closer to rival KSON in the meter against LINCOLN FINANCIAL's heritage outlet KSON. What we've seen in the meter is that the heritage station, without the recall game, is not as dominant as before.
KSON was #1 25-54 in the WINTER book, but tied for 13th in the cell in JUNE PPM. Meanwhile, rival KUSS, which was 22nd in the diary, rose to 19th in the meter. A much closer race -- although also a decline in overall Country shares.
LINCOLN FINANCIAL: While the Smooth AC format has taken a beating in PPM (with a number of stations bailing altogether), heritage KIFM remained a bright spot. It was 6th 25-54 in June and continues to be a strong performer.
Alternative KBZT (FM 94/9) - continuing their gold-based approach, remains the format champ over FINEST CITY's XTRA-FM (91X).
18-34: KBZT (#5), 91X (#6)
18-49: KBZT (#9), 91X (#12)
25-54: KBZT (#13), 91X (#16)
Even combined, KBZT and 91X barely have more shares than KIOZ - the clear young rock winner.
FINEST CITY: Local broadcaster FINEST CITY scores a huge win with MAGIC 92.5. The Rhythmic Oldies outlet was #1 25-54 and #2 18-49.
Rhythmic XHTZ (Z90.3) - after two slow months to start, rebounded in June. Z90.3 moved to 3rd 18-34 and 6th 18-49 - getting closer to KHTS and pulling away from direct format rival XMOR.
CBS: The big news for CBS is that Hot AC KSCF (SOPHIE) moved from 19th in the diary 25-54 to 10th in the meter - closing the gap on STAR. It also beat AC sister KYXY - which was off slightly from the diary. It ranked 6th in Winter 2009, and slipped to 11th 25-54 in the meter.
MIDWEST TV: As it has in many other PPM markets, Adult Hits performs well. KFMB-FM (JACK-FM) moves from 11th in the diary to 8th in the meter 25-54. Sister Talk KFMB-AM was 16th 25-54
OTHERS: BCA Classic Hits has done very well in SOUTHERN CALIFORNIA in the meter. Following the lead of KOLA/RIVERSIDE (which is always #1 or #2 25-54 in the IE), BCA's XPRS-FM (THE WALRUS) vaults from 19th in the diary to 3rd in the meter ... MEC Rhythmic XMOR is far out of the competitive loop. It was 11th 18-34 (to Z90's #3 ranking) ... COMPASS Triple A KPRI didn't see much improvement in the meter. It was 19th in diary and 18th in meter.
One thing we definitely saw in SAN DIEGO - and continue to see - is that new stations take longer to build with recall in the diary. SOPHIE, WALRUS, and even KUSS were much more competitive in the meter than diary.