Big Machine/Valory Team Up With iTunes For Album Giveaways
July 20, 2009 at 11:39 AM (PT)
BIG MACHINE RECORDS and THE VALORY MUSIC CO. have teamed up with iTUNES to become the first label group to offer Country radio a digital win-it-before-you-can-buy-it campaign. VALORY labelmates REBA & JUSTIN MOORE and BIG MACHINE's JACK INGRAM are the first artists to take part in the offering, as all three have albums set to release next month.
JUSTIN's self-titled debut album (releasing AUGUST 11th), REBA's "Keep On Loving You" (hitting stores AUGUST 18th) and JACK's "Big Dreams & High Hopes" (AUGUST 25th) will be available to Country radio via a website widget that will provide stations a "turn-key approach" to album giveaways.
BIG MACHINE/VALORY President/CEO SCOTT BORCHETTA said: “Country radio has always been great partners in bringing new music to listeners during an album release, and now, with digital music becoming more and more commonplace in the lives of P-1 listeners, we feel now is the time to bring our promotional product into the 21st century. And by joining forces with our friends at iTUNES, the trust customers have with their delivery platform will make this opportunity seamless for the winners.”
To learn more about this opportunity, contact your VALORY or BIG MACHINE rep.