Irish Video Site MUZU Signs Deal With Indie Labels
July 20, 2009 at 3:40 PM (PT)
IRISH-based video website MUZU.TV has signed a licensing deal with MERLIN, an agency representing the world's leading independent music labels. REUTER reports that this deal is especially significant because MERLIN has not signed licensing deals with any other video music site, including YOUTUBE or MYSPACE.
MUZU.TV pays artists through advertising when their music is played online, offering users over seven million videos a month. "Independent labels have found many ways to monetize their audio content but there have been very few outlets that repay the investment that it takes to create video content," MERLIN CEO CHARLES CALDAS said. "So having an outlet that not only allows you to find a commercial way to showcase your video but also is helping and enabling you to digitize content that you might not otherwise is a really valuable opportunity for any label."