Sirius XM Offer Free Trial Subs On Used BMWs
July 20, 2009 at 3:40 PM (PT)
SIRIUS XM Radio will be offering three-month trial subscriptions to the "SIRIUS Everything" package to consumers who purchase a SIRIUS-equipped pre-owned BMW vehicle sold in the U.S. BMW will continue to offer SIRIUS as an exclusive factory-installed option on all new BMW vehicles with a one-year bundled subscription included in the price of the vehicle.
"BMW is very excited to be partnering with SIRIUS XM Radio for this special BMW Certified Pre-Owned customer offer," BMW/NORTH AMERICA Pre-Owned Manager/Marketing JOAN HORST said. "The BMW Certified Pre-Owned Program is the luxury segment leader, and making SIRIUS XM Radio available for a three-month trial simply adds value to the already established value leader. "The past 2 years have been especially successful for BMW new vehicle sales, and a record number of customers have embraced the SIRIUS XM experience. Consequently BMW is seeing more and more vehicles entering the Certified Pre-Owned BMW Vehicle Program with SIRIUS hardware already operational. The next logical step is to add a special program to introduce CPO buyers to the pleasure of SIRIUS XM."
"We are thrilled to expand our offering with BMW to provide their customers with an exceptional driving experience," SIRIUS XM VP/Automotive DOUG PERGAMENT said. "Our critically-acclaimed sports, news, talk, entertainment and 100% commercial-free music programming affords drivers of Certified Pre-Owned BMW vehicles the best audio experience on the road."