WMG And YouTube Reportedly 'Still Talking'
July 21, 2009 at 4:39 AM (PT)
WARNER MUSIC GROUP is reportedly still in talks with YOUTUBE to license its artists' music videos even after all its major rivals have renewed their deals, writes UTALKMARKETING.COM. "EMI MUSIC renewed its deal with YOUTUBE in FEBRUARY after SONY MUSIC ENTERTAINMENT and ahead of UNIVERSAL MUSIC GROUP. UNIVERSAL MUSIC renewed its deal with YOUTUBE and announced a wider plan to partner with YOUTUBE to create a stand-alone music video website called VEVO.
"Videos from WARNER artists were pulled down from YOUTUBE last DECEMBER after both sides were unable to agree on financial terms for the licensing rights.
"YOUTUBE has been facing calls from various facets of the music industry in the last year all demanding an increase in licensing fees."