A New Label 'Haven' Grows At The Orchard
July 21, 2009 at 3:08 PM (PT)
THE ORCHARD has pacted with ONE HAVEN MUSIC and Chairman/CEO MICHAEL CAPLAN in an exclusive business arrangement that will feature the launch of a new label ONE HAVEN MUSIC. CAPLAN, alongside ONE HAVEN Pres. JONATHAN CHANG, will sign and provide A&R support to acts that will benefit from The Orchard’s widely recognized marketing and promotions strategies across physical and digital formats.
THE ORCHARD will support ONE HAVEN projects as a turn-key, comprehensive entertainment solutions provider, with global sales and marketing; physical and digital distribution, business intelligence tools, solutions and support; synchronization licensing for film, TV and advertising; and in certain cases, co-investment capital.
CAPLAN's vast label experience include a successful A&R stints with EPIC, COLUMBIA and RAZOR & TIE Records; and head of OR MUSIC. "ONE HAVEN MUSIC will establish itself as a label home for vital and original artists that allow them to touch and feel their fan base as well as grow their craft to its full potential," CAPLAN said. "We're excited to be doing it at The Orchard, which was borne of the digital age ... an organization that embraces change, rather than tries to stomp it out."
"Since the advent of digital, THE ORCHARD has innovated at the service of independent artists and labels and been their aggressive advocate at the forefront of this exciting period of industry transformation," ORCHARD EVP/GM BRAD NAVIN said. "Our mantra has always been to build and monetize the audience and with this new label, ONE HAVEN MUSIC, we will continue to grow and build on that foundation.
"With this announcement, we pioneer an entirely new platform and product: ORCHARD as a turn-key solutions provider for those whose business is finding great talent and making great music," he continued. "MICHAEL’s keen ear and commercial sensibilities and vast industry network plug into ORCHARD’s global capabilities for an entirely new artist model. We look forward to proving out that it’s never been a better time to be an artist with talent, vision, and conviction."