INgrooves, TopSpin To Work Together
July 21, 2009 at 4:46 PM (PT)
Indie music digital distributor INGROOVES and direct-to-fan marketing/management platform TOPSPIN will work together so TOPSPIN will provide its direct-to-fan marketing platform to INGROOVES’s artists and labels on an enterprise basis. This is TOPSPIN's first enterprise marketing services deal with a digital distributor and will provide another way for INGROOVES’s artists and labels to maximize digital sales through TOPSPIN’s direct-to-fan marketing platform.
THE CRYSTAL METHOD will be the first to launch a promotion via Topspin as a result of the new deal. The group supplied the soundtrack to the new "X Games 3D: The Movie." The video trailer for the movie was spliced in with THE CRYSTAL METHOD’s new hit song/video "Drown in the Now."
TOPSPIN is currently running a promotional contest where the winner and guest will be flown to L.A. to see the movie and go to the X Games. Those who enter will also receive a free download of "Drown in the Now." INGROOVES’ next artist to take advantage of the TOPSPIN platform will be WAY OUT WEST, expected live in AUGUST.
"We're happy to be partnering with a distribution and marketing leader like INGROOVES," TOPSPIN CEO IAN ROGERS said. "Seeing TOPSPIN’s toolset in the hands of people who are breaking new ground in marketing and distribution every day is very exciting."
"Direct-to-fan distribution is an important piece of the overall distribution puzzle for an artist," INGROOVES CEO/Founder ROBB MCDANIELS said. "TOPSPIN’s solution provides a unique opportunity for our artists to customize and personalize the fan experience, and we are happy to be working with TOPSPIN’s great team to make this a reality."