EMI Beefs Up Sr. Digital Staff
July 22, 2009 at 2:14 PM (PT)
EMI MUSIC has staffed up its Digital division with a serious of senior digital executive appointments. Hired to EVP/Digital Marketing CORY ONDREJKA are SYD SCHWARTZ, who was promoted to SVP/Digital Marketing; DAVID BOYLE was appointed VP/Consumer Insight and Validation; ERIC CASE was named VP/Marketing Platforms; and CHARLOTTE ROBERTSON was appointed VP/Consumer Reach.
"Digital is everyone’s job at EMI," ONDREJKA said. "We've built a network of central and regional digital experts who make sure our entire organization has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want. We are driving experiments, and developing new ways to monetize the music our artists create, building new capabilities and getting and sharing insights about what kinds of music products and services today’s consumers are looking for."
Additionally, DAN DUNCOMBE was promoted to VP/Digital Marketing for EMI Music in the U.K. & IRELAND; ACHIM FETTIG was appointed SVP/Digital Marketing for Continental EUROPE; BOB HEINEMANN was named VP/Interactive Marketing in NORTH AMERICA; and GEOFF SMITH was appointed Digital Dir./Catalog unit.