Radio One Extends Deal With Mediabase, BigChampagne
July 23, 2009 at 10:42 AM (PT)
MEDIABASE, online download monitor BIGCHAMPAGNE and RADIO ONE have renewed their long-term music monitoring and information deal. MEDIABASE and BIGCHAMPAGNE will continue to provide analysis of countless songs and listening patterns of consumers of RADIO ONE’s owned-and-operated radio stations located in 15 urban markets.
"This partnership is a perfect example of how the radio, online and music industries can effectively work together," MEDIABASE Pres. and RCS Worldwide Pres./CEO, PHILIPPE GENERALI said. "We are proud to continue our relationship with RADIO ONE and look forward to providing the best airplay data."
"In today’s highly competitive environment, it’s important for radio broadcasters to utilize the best research tools available," BIGCHAMPAGNE CEO ERIC GARLAND stated. "This renewed partnership is an ultimate show of confidence."
"MEDIABASE and BIGCHAMPAGNE are extremely useful tools for our radio stations and big contributors to our success," added RADIO ONE SVP/Programming JAY STEVENS.