Lubbock's Double T 104 3 Debuts
July 23, 2009 at 12:00 PM (PT)
RAMAR COMMUNICATIONS Top 40/Rhythmic KSTQ (HOT 104.3)/LUBBOCK is finally ready to make its previously-announced flip to Sports to herald the arrival of TEXAS TECH RED RAIDERS football, men's basketball, and baseball, with new call letters KTTU and slogan DOUBLE T 104 3. The station will carry ESPN RADIO and join the DALLAS COWBOYS and TEXAS RANGERS radio networks as well as three daily local shows in morning drive, middays ("TECH TALK," 11a-1p), and afternoons ("THE BOTTOM LINE," 3-6p).
The station is "soft launching" with a stunt at 1p CT TODAY, playing the top 15 TECH football games over the last decade. The games will lead into the official launch on MONDAY at 6a.