Carol Archer Joins AllThatJazz.com
July 24, 2009 at 8:15 AM (PT)
Radio promotion firm ALL THAT JAZZ and music journalist CAROL ARCHER partner for the formation of a new Smooth Jazz editorial column, "The Straight Skinny." The weekly column will debut TUESDAY, AUGUST 4th on www.allthatjazzinc.com. "The Straight Skinny" will address the challenges facing the Smooth Jazz format with insight from a diverse cross-section of the industry and will spotlight artists and music that comprise the heart of the format.
When asked about her mission, ARCHER said, "My goal is to provide reporting and analysis to increase the effectiveness and provide inspiration and courage through editorial discussions, success stories and thought-starters. I will probe the best and the brightest in the industry to uncover strategic thinking that is critical to radio success."