When A Grr Became A Roar
July 24, 2009 at 10:12 AM (PT)
GIRILLA MARKETING/NASHVILLE, which specializes in strategic digital marketing including fan-to-fan online marketing, social community building, integrated editorial promotion and mobile marketing for entertainment industry clients, has been acquired by BEVERLY HILLS based ROAR, LLC.
GIRILLA MARKETING Founder/Pres.JENNIE SMYTHE said, “Having collaborated over the last year with ROAR, I have been really impressed with the people, the culture and the entrepreneurial spirit of the company -- which is so important in GIRILLA's business. Becoming part of the ROAR family brings exciting new business opportunities as well as the resources to continue to grow GIRILLA as the leading digital marketing firm for the entertainment industry.” Prior to GIRILLA, SMYTHE held content and marketing positions with YAHOO! and CLEAR CHANNEL.
She will remain in NASHVILLE to run the day-to-day operations for GIRILLA, as a subsidiary of ROAR. Contact SMYTHE at email@example.com.