HD Electronic Program Guide Project Moves To Field Trial
July 28, 2009 at 6:24 AM (PT)
A field trial of an HD RADIO Electronic Program Guide for AM and FM radio broadcasting is now underway in the BOSTON radio market. This field trial is being conducted as part of an NAB FASTROAD project to develop an interactive, on-screen guide to scheduled broadcast programming-suited to the HD Radio market for local broadcasters.
BIA ADVISORY SERVICES and BROADCAST SIGNAL LAB are the managers for this FASTROAD project.
NAB FASTROAD is the technology advocacy program of the NATIONAL ASSOCIATION OF BROADCASTERS. Its mission is to seek and facilitate development and commercialization of new technologies that can be used by broadcasters using radio and television broadcast spectrum. The NAB FASTROAD website is www.nabfastroad.org.
Numerous HD Radio broadcasters have agreed to participate in the trial, including stations owned by GREATER MEDIA, CLEAR CHANNEL, CBS, EMERSON COLLEGE and the UNIVERSITY OF MASSACHUSETTS.
BIA ADVISORY SERVICES Chief Strategy Officer RICK DUCEY commented, "Our primary goal in moving to the field is to give broadcasters practical experience working on the care and feeding of EPG data for their HD Radio services, and to establish a functioning service bureau for cooperative EPG management. We want to enable broadcasters to enhance the listener experience by providing valuable program information on user-friendly devices."