Border Media's Hinson Preps Launch Of U Plus Media
July 28, 2009 at 11:02 AM (PT)
JEFF HINSON, who is exiting his post as President and CEO of BORDER MEDIA PARTNERS on JULY 31st with the company's takeover by lenders, is launching his own company, U PLUS MEDIA, aimed at providing hyperlocal Hispanic and non-Latino content to radio and television stations, websites and mobile applications, according to HISPANIC MARKET WEEKLY.
HINSON tells HMW that his new company will focus on content creation and will not own broadcast stations. "I'm very proud of these guys," HINSON said of his BMP staff. "There are really some good people here. Some created new revenue streams for BORDER MEDIA when spot dollars were off."