Arbitron Willing To Talk PPM With GAO
July 28, 2009 at 3:07 PM (PT)
A group of 10 Congressmen, led by Judiciary Committee Chairman Rep. JOHN CONYERS, has sent a letter to the Government Accountability Office to investigate allegations that ARBITRON's PPM undercount minorities.
MULTICHANNEL NEWS reports that a GAO probe would be the third different entity looking into the PPM, along with The House Oversight and Government Reform Committee and the FCC.
ARBITRON has responded to Congress members' request to the GAO to study the effectiveness of ARBITRON's PPM by essentially saying, "Bring it on!" The statement, in full, read:
According to the website of the U.S. HOUSE OF REPRESENTATIVES COMMITTEE ON THE JUDICIARY, a group of 10 members of CONGRESS have requested that the GOVERNMENT ACCOUNTABILITY OFFICE study the ARBITRON PPM and its "effect on advertising revenue streams for radio stations." ARBITRON is and will continue to monitor the situation.
As always, ARBITRON welcomes every opportunity to discuss the PPM technology, service and our sampling methodology. We continue to have a dialogue with key members of CONGRESS as well as other interested parties, and look forward to helping the radio industry as a whole remain competitive in the current media marketplace.