First PPM Meters, Now An Encoding Device Is On eBay
July 29, 2009 at 5:13 AM (PT)
ALL ACCESS tipped you YESTERDAY (NET NEWS 7/28) about "3 New ARBITRON Portable People Meter Radio Ratings," were on sale on eBAY by "goin-goin-gone!" The meters, which have a current high bid of $108.50, are on sale through 3:09p (PT) TODAY.
Now, more PPM equipment has popped up for sale on eBAY, with an "Arbitron Audio Encoding Monitor PPM," for sale by screename "cieinternational." Bidders have until AUGUST 4th to make an offer on the device, which has a current high bid of $15.50.
YESTERDAY, an ARBITRON spokeperson declined comment when asked if the company was aware of which PPMs were involved, who and where they came from, or how they came to be for sale on eBAY. ARBITRON also declined to comment on TODAY's story.
Arbitron Likely Knows Where This Equipment Came From
ALL ACCESS was contacted by someone outside of ARBITRON, who is familiar with the equipment that has shown up on eBAY. This person told us,"While any ARBITRON equipment on eBAY is troublesome, this unit is a monitor to let you know that your encoding is valid. Unto itself, it is pretty much useless."
Explaining further, our source explained ARBITRON programs these units to monitor up to six ARBITRON 5-digit codes that are assigned to a particular facility. ARBITRON assigns six codes. Additionally, should a replacement encoder be needed, ARBITRON sets one up using one of the existing coding numbers from your pool of six, so that when you replace the bad box, you still can encode with a valid coding number for your facility.
"ARBITRON puts on the labels you see on the front of the box," said our source. "The one label on this box says 'Headline News,' and the label on the right would be the main encoder number the box monitors, but in this case the label it not readable from the photo.
Concluded our source, "I'd be absolutely certain that ARBITRON knows where this box was originally deployed and who the box was sent to and is responsible for it."