Paper Rumors Change Coming To Chicago's Lite FM
July 30, 2009 at 5:20 AM (PT)
Is a change is coming to CLEAR CHANNEL AC WLIT (LITE FM)/CHICAGO? THE CHICAGO SUN-TIMES' LEWIS LAZARE quotes sources that say "CLEAR CHANNEL executives are about to make a change in the morning-drive program hosted by MELISSA FORMAN."
LAZARE writes that one possibility is simply "adding a co-host to the morning drive show -- a locally based talent that could add some more punch to the proceedings and presumably boost the ratings." The co-hosts under consideration are reportedly "SPIKE MANTON, an entertainer who has worked in various on-air capacities in CHICAGO radio and television and BILL LEFF, who recently exited as ROE CONN's sidekick on WLS-A."
There's also the possibility of going the syndication route if neither potential co-host works out, but LAZARE's sources say CLEAR CHANNEL "would prefer to avoid such an alternative because of the common belief that CHICAGO radio listeners prefer a locally produced product."
ALL ACCESS hears, however, that "there's no there -- there," and that this ad probably started the speculation