HD Radio: Does Anybody Care?
July 31, 2009 at 4:54 AM (PT)
Every week, the format editors at ALL ACCESS share their thoughts with you regarding the state of their format -- and of radio in general. This week, News/Talk/Sports Editor PERRY MICHAEL SIMON really struck a nerve with us, with a column that didn't hold back -- especially about HD RADIO. In it, SIMON writes:
"I've pretty much come to the conclusion that nobody cares. At least, nobody in charge cares.
"For the last few years, I've heard and seen things going on in radio, some of which I've chronicled here, that made me feel that nobody was paying attention. This week, though, that feeling is just intensifying with each new head-scratchingly puzzling thing I hear.
I think they bought ads on the sides of unicorns. The first portable is out there, in the wild, and there's no marketing for it at all.
"I heard my share of dead air, weak and underdeveloped talk topics, unprepared personalities, and stop sets filled with PSAs and those painful 'Radio Heard Here' things (I know, business is bad, but ... wow, that sounds dire) that made me wonder if the PD or GM or Regional VP or anyone with a title was tuning in.
"But the worst of it came from my experience playing with one of those BEST BUY portable HD RADIOS."
Read the full column here.
Wanna share your opinion with PERRY? E-mail him here.