BMP Brings 'El Compa' To KRIO
July 31, 2009 at 4:12 PM (PT)
BORDER MEDIA PARTNERS Spanish Contemporary KRIO/SAN ANTONIO has flipped to EL COMPA "PURAS BUENAS," which will play Regional Mexican Banda/Duranguense and pure Norteño music. KRIO's new format will target Men 18-49. ALFONSO FLORES, PD of sister Spanish KSAH and KLEY, will also program EL COMPA; JUAN MENDEZ, GSM for KSAH and KLEY, will also serve as GSM of KRIO.
"The Regional Mexican format is exploding because of the amount of variety within the format, and therefore you can actually create a spectrum of formats based on the demographics you're trying to reach, from traditional, to the young and hip, to the family-oriented people," BMP VP/Spanish Programming JOSE SANTOS said. "What we are essentially offering with all of our radio stations is the ability to reach the entire Regional Mexican lifestyle spectrum. The vast variety of music from Regional Mexican music is instrumental in the creation of this station. The music is embraced by SAN ANTONIO Hispanics."
VP/Market Manager LANCE HAWKINS said, "BORDER MEDIA is deeply committed to serving our audiences and advertisers, and with the addition of EL COMPA we will continue to fulfill that mission. EL COMPA is a music intensive format, which will be locally programmed in SAN ANTONIO. We believe this format will be a successful brand based on what our listeners have told us. We are pleased to be able to offer this new station to SAN ANTONIO Hispanic radio listeners."