Velocity Radio Names New Board
July 31, 2009 at 5:03 PM (PT)
Velocity Radio Management has named its new Board of Advisors under CEO TONY RENDA. They include COAST TO COAST PRODUCTIONS Founder/Pres. ED CAPLAN; TANNER FRIEDMAN Co-Founder/Pres. MATT FRIEDMAN; FRAN KIRMSER PRODUCTIONS Founder FRAN KIRMSER; INSIGHT GROUP Founder/CEO BOB MORTON; and ON AIR RESEARCH Founder TED RUSCETTI.
"Today, radio is experiencing pressure from outside forces -- leverage from banks and emerging technology," RENDA said. "However, most solutions to these pressures seem to come from within our own catalog of solutions -- push interactive. Sell hard. Cut employees.
"We rejected this concept," he continued. "We chose a Board comprised of experts who not only know and understand radio, but who are also at the top of their field outside the radio industry. Experts in Finance, Merging Media, and Marketing: The forces exerting the most pressure on our medium. The result? New perspectives, innovative solutions, and a new path for the radio industry that will help transform us from towers to brands."