Vibes Gets Patent For Text Messaging Platform
August 4, 2009 at 6:23 AM (PT)
VIBES MEDIA (www.vibes.com) has received a patent for their radio text messaging platform for interactive mobile campaigns. In the six years since the debut of this proprietary marketing platform, VIBES has delivered over 600 million SMS messages and provided its radio partners with a dynamic means to engage consumers in the personal manner in which they commonly communicate peer to peer (via text), and a powerful new digital asset that has helped them drive incremental revenue.
"Radio’s early adoption of mobile marketing and text messaging is the perfect example of an industry utilizing this new medium to increase consumer interaction and revenue by delivering a higher value to its advertisers," said VP/Integrated Sales and Marketing ALAN SIMKOWSKI.