PPM Equipment On eBay? Kabrich Bought Them!
August 5, 2009 at 4:57 AM (PT)
We still don't know how an ARBITRON PPM device (NET NEWS 7/28) and an encoding device (NET NEWS 7/29) made their way to eBAY, but we do know where they ended up -- in the hands of consultant and PPM watchdog RANDY KABRICH.
Said KABRICH, "Thanks to ARBITRON’s efforts to pull the items from eBAY, I was able to end up paying far less than if the auctions had continued. The items were initially lost in transit and went into unclaimed freight and sold as such, thus removing any rights ARBITRON had to the items."
So now, KABRICH is going to break out his tool box and have some fun. "Quite frankly, I would rather not have had to go this route but because of ARBITRON’s responses to even the most simplest question such as 'How many bytes of info (not what is the bytes, but the total amount of data) transmitted to ARBITRON ?' We know how many ounces a diary weighs and how much the stamps cost to return them, yet ARBITRON claims the total bytes of info transferred via PPM (the equivalent of the diary weight) is confidential."
"Last week during a morning show panel," continued KABRICH, "they claimed a PPM worked through a purse (though most could figure that most purses have different density, liners as well as other items that would baffle the audio). What is the specific SPL needed for a meter to register? Bottom line, we just don’t know if left to ARBITRON's 'It’s Proprietary' response -- yet the ratings we are accepting depend on those answers."
ARBITRON has declined comment on the matter.