Bloomberg Radio To Air 'Charlie Rose'
August 6, 2009 at 6:01 AM (PT)
BLOOMBERG RADIO will air the audio of CHARLIE ROSE's nightly PBS show as part of a new multi-platform deal between BLOOMBERG and the show. BLOOMBERG TELEVISION has acquired the rights to air the show in a "next-day international edition" with additional material the day following its initial airing on PBS, and BLOOMBERG RADIO will also air the show weeknights. The deal also includes web and mobile aspects. The show is produced at PBS affiliate WNET (TV)/NEWARK-NEW YORK.
"For the past 18 years, our program has been dedicated to the idea of good conversation across the spectrum of human curiosity. We now make it a true global conversation. Along the way, THIRTEEN/WNET, PBS, CHARLIEROSE.COM, BLOOMBERG, supportive underwriters and a dedicated staff have enabled us to reach for a true global dialogue that defines who we are and where we are. This new partnership with BLOOMBERG TELEVISION is a unique and powerful opportunity to introduce to a new audience the ideas, actions and people that shape our destiny. I could not be more appreciative and excited," said ROSE.
"CHARLIE is a rare fellow in the television business. He is a remarkable interviewer and tremendous journalist, and his show is 'a must see' for thought leaders and the most influential audience in the U.S.," said BLOOMBERG CEO of Multimedia ANDY LACK. "Now CHARLIE's nightly program is destined to become a worldwide brand."