Done Deal: WideOrbit Buys Google Radio Automation
August 6, 2009 at 6:26 AM (PT)
As ALL ACCESS first reported in JULY (NET NEWS 7/17), GOOGLE has closed on it's sale of its radio automation business to WIDEORBIT. Included in the sale were all the assets of GOOGLE's radio automation business, including GOOGLE RADIO AUTOMATION, MAESTRO and SS32.
"The acquisition of GOOGLE RADIO AUTOMATION is key to WIDEORBIT's strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," said WIDEORBIT Founder/CEO ERIC MATHEWSON. "This acquisition greatly benefits WIDEORBIT radio customers and GOOGLE's radio automation customers alike."
GOOGLE had entered the radio advertising business a few years ago as an extension of its Internet advertising, and purchased DMARC BROADCASTING, which had an automated advertising system, in 2006.
Financial terms of the deal were not disclosed.