'El Show de Don Cheto' Pops Up At 2 More Stations
August 6, 2009 at 9:52 AM (PT)
LIBERMAN BROADCASTING syndicated Hispanic morning-drive "El Show de DON CHETO" has been picked up by SAN JOAQUIN BROADCASTING KSTN (LA PODEROSA)/SACRAMENTO and
WOLFHOUSE RADIO GROUP KEXA (LA JEFA)/SALINAS-MONTEREY.
"KSTN is pleased to partner with LIBERMAN BROADCASTING and DON CHETO to bring our listeners an extraordinary talented morning radio host to help start kick-off their days," KSTN GM ROBERT LARUE said. "With this new affiliation agreement, we will continue to serve CALIFORNIA’s central valley with excellent programming that engages listeners and delivers results for our advertisers."
"Operating as an independent radio network in the very competitive market of MONTEREY-SALINAS, we are constantly looking for a competitive edge against the bigger corporate networks," WOLFHOUSE RADIO GROUP Chairman/CEO HECTOR VILLALOBOS said. "LBI’s ‘DON CHETO’ will do exactly that and help strengthen our programming in this market, and in turn, attract more listeners to KEXA."
"’DON CHETO’ continues to draw listeners, attract new syndication opportunities across the country, and boost ratings for our affiliate stations,” LBI MEDIA EVP LENARD LIBERMAN said. "We are excited to bring our No. 1 radio show to KSTN and KEXA audiences. The quality of ‘DON CHETO’ as a program is illustrated in the impressive numbers released from KXTS/SANTA ROSA, and our two newest affiliates should expect the same kind of results."