TRN Takes On Dr. Laura
August 6, 2009 at 11:54 AM (PT)
TALK RADIO NETWORK VENTURES, INC. and TAKE ON THE DAY, LLC have inked a deal to move the syndication management and affiliate marketing of DR. LAURA SCHLESSINGER's daily show under the TRNV umbrella. The show airs on over 250 stations in over 40 countries, plus ARMED FORCES RADIO and SIRIUS/XM RADIO. TAKE ON THE DAY, headed by DR. LAURA and GEOFF RICH, will continue to produce the program.
"It is an honor and a pleasure to work with DR. LAURA, GEOFF RICH and TOTD,” said TRNV's MARK MASTERS. "DR. LAURA's track record in grabbing and keeping audiences glued to their radios is unparalleled. She is the industry leader in the advice genre, and her show’s unique appeal and reach continues to grow. DR. LURA is both a leading opinion-maker and an advertiser boon. By partnering with DR. LAURA and TOTD, TRNV will combine the finest radio talent with the best-in-breed affiliation and marketing management available. We could not be more excited about our new relationship with DR. LAURA and TOTD, and we look forward to expanding DR. LAURA's already stellar brand and audience."
"MARK MASTERS and his team have succeeded in bringing great radio talent to audiences and bringing new stations on both the AM and FM band into the talk format. I am confident this syndication and marketing partnership will ensure the DR. LAURA program will expand its reach and be an even greater value for advertisers and affiliates," said TOTD Pres. GEOFF RICH. "There is no more beloved host on the radio than DR. LAURA, and her ratings show it. With TRNV’s syndication skill-set behind her, DR. LAURA's audience will continue to grow."
DR. LAURA added, "With the accumulated experience, wisdom and business acumen of MARK MASTERS and GEOFF RICH, I look forward to growing my program exponentially. With all the overboard media focus on news, so many people yearn for the human touch of dealing with their emotions, families, friends, religion, ethics and morality. I am gratified to be able to be in that position to help folks of all demos with their real, everyday lives. With this unique partnership, I feel assured that my ability to reach people will increase -- for that, I am very grateful."