Twitter A Non-Teen Phenomenon?
August 7, 2009 at 12:25 PM (PT)
A survey of 250,000 American Internet users, conducted by NIELSEN, found that teenagers are not the driving force behind the growth and use of TWITTER, reports ARSTECHNICA.COM. This runs opposite to the growth and popularity of social networks such as MYSPACE and FACEBOOK, where kids were the "first adopters," only to be followed by adults.
Nielsen's data found that Twitter reached 10.7% of all active Internet users in 2009 "despite a lack of widespread adoption by children, teens, and young adults." People under 25 comprise just 16% of Twitter's audience in June 2009 -- even thought hey make up almost 25% of all U.S. Internet users. Translation: Twitter is "under-indexing" the youth market compared to the Internet as a whole. In contrast, the 25-54 demo comprise 64% of TWITTER users, and 20% were 55+. In other words, fewer high school and college students use TWITTER than their parents.