Halifax Sees The Lite
August 10, 2009 at 4:44 AM (PT)
ROGERS Classic Country CFDR-A (780 KIXX)/DARTMOUTH-HALIFAX, NS, which went silent last month in preparation for its move to FM, has formally launched its new FM signal as Soft AC CFLT (LITE 92.9). The station is running commercial-free until SEPTEMBER 1st.
"Listeners are going to love what they hear", said Project Manager DANNY KINGSBURY. "HALIFAX now has a station that plays 100% LITE Rock."
ROGERS RADIO CEO PAUL SKI added, "Launching this station in HALIFAX, one of CANADA's most beautiful and dynamic markets, will dramatically expand what we can offer our advertisers. At the same time, we are offering a true alternative listening option for a very important sector of HALIFAX."