KFWB/L.A. Goes Talk, Adds Dr. Laura
August 10, 2009 at 10:27 AM (PT)
CBS RADIO will flip News KFWB-A/LOS ANGELES to Talk after over 40 years in the all-News format, starting SEPTEMBER 8th. The lineup will add TAKE ON THE DAY LLC's DR. LAURA SCHLESSINGER, currently airing on her longtime flagship, crosstown CLEAR CHANNEL Talk KFI-A/LOS ANGELES, for noon-3p. A local news block anchored by PHIL HULETT and PENNY GRIEGO will air 6-9a, with TALK RADIO NETWORK's LAURA INGRAHAM 9a-noon. A local talker to be announced will occupy 3-6p, and DIAL GLOBAL's MICHAEL SMERCONISH will air 6-9p.
SVP/Market Mgr. ED KRAMPF said, “When the opportunity to add Dr. LAURA -- one of radio’s preeminent talk talents -- to our lineup became available, we moved swiftly to bring her award-winning program to KFWB. Throughout her more than 30-year career, Dr. LAURA has built an incredible following by connecting to her audience on a personal level many other talk talents have tried unsuccessfully to replicate. She is an established voice in the LOS ANGELES community and we couldn’t be more thrilled to have her on our team.”
"I’m unbelievably thrilled to join KFWB," Dr. LAURA said. "We worked closely to create an opportunity that was too good to turn down, including unprecedented marketing support. In teaming up with the award-winning KFWB news team and terrific hosts like LAURA INGRAHAM, we’ll be able to reach more listeners and be part of an exciting new chapter further up the AM dial."
Added KRAMPF, "As a result of this acquisition, we looked to build a station that would continue to provide our listeners with thorough reporting on local news, including entertainment industry updates, while at the same time offering programming that features an array of opinions and advice on a number of topical issues. I believe that with the new lineup that launches next month we have achieved both goals."