LDR Invades The U.K.
August 11, 2009 at 11:09 AM (PT)
LISTENER DRIVEN RADIO (LDR) principals -- broadcasters LEE ZAPIS, DANIEL ANSTANDIG and MIKE MCVAY -- have launched their new software program across the Atlantic. LDR will enable U.K. broadcasters to become "crowdcasters."
That way, listeners can effectively become the "Music Director" engaged with their favorite music radio brands through LISTENER DRIVEN RADIO. LDR allows listeners to go online, or to their iPHONE or smart-phone, and offer their input into what plays next on their radio station. LDR offers the audience a voice to effectively shape the overall music output of a brand, and it does it all in real-time.
LDR was launched in the U.S. in JULY, triggering a fully subscribed first-phase roll-out that will begin to impact NORTH AMERICAN radio markets later this month.
"This is a new way of programming radio and growing your brand-community," MCVAY NEW MEDIA Pres. and LDR architect DANIEL ANSTANDIG said. "This is the first time that the power of what we call ‘crowdsourcing’; actually engaging like-minded listener groups within a station’s audience reach; has been harnessed this way for radio and it’s programmers. The LDR technology allows a broadcaster to constantly absorb listener input, song votes, comments on music, embrace new music, and automatically adapt programming output in real-time. The audience can control the stations on-air product -- within the parameters and format environment that the PD creates."
The software we've developed will allow the listener to truly take control and engage with their radio," ZAPIS CAPITAL CEO LEE ZAPIS said. "So many of us in broadcasting have been concerned about the competition we face from the Internet, digital, and social networking. LDR diminishes those concerns and takes what’s best about the Internet and puts it to use for your radio station."
"It’s time that radio operators get over their inferiority complex and embrace new technologies," MCVAY MEDIA Pres. MIKE MCVAY, added. "The times have changed, and God willing, they'll keep changing. LISTENER DRIVEN RADIO is the first application that marries the consumer’s wants with the PD’s desires -- and that equals great and entertaining programming that’s good for any daypart."