NY AG Cuomo Orders 'Cash For Clunkers' Ads Pulled
August 12, 2009 at 4:53 AM (PT)
NEW YORK State Attorney General ANDREW CUOMO has issued "cease and desist" order to about 40 NEW YORK auto dealers, forcing them to pull their advertising plugging the "Cash For Clunkers" ad campaign, calling them "misleading and deceptive," reports NEWSDAY.
CUOMO wrote the ads "omitted significant requirements that had to be met in order for a consumer to be eligible to get the [federal] rebate," and added, "These ads mislead consumers into believing that their trade-in vehicle qualifies for the program when it does not or that they are eligible for a several-thousand-dollar rebate, when they are not," and ordered the dealerships to "immediately modify promotions and advertisements to clearly explain how the program works."
"The program was so new, nobody knew how to advertise it," SECURITY DODGE/CHRYSLER in AMITYVILLE, NY, Co-Owner JOHN J VIGORITO told NEWSDAY. "They [CUOMO's staff] wanted it worded a certain way; they wanted a breakdown of the major qualifications of the program."