Katz 360 Partners With The Rubicon Project
August 12, 2009 at 5:49 AM (PT)
KATZ 360 SALES will deliver national and local advertisers a way to reach audiences across premium websites in addition to its extensive Radio and Television publishers. KATZ has entered into a partnership with RUBICON PROJECT’s Internet advertising infrastructure, allowing KATZ 360 the ability to sell premium display ad inventory, and deliver targeted audiences to advertisers across the Web’s largest sites.
"We’re excited by this new partnership with the RUBICON PROJECT, a well-respected and innovative leader in online advertising and a perfect match for our longstanding capabilities in radio and television," said KATZ 360 Pres. BRIAN BENEDIK.
"Agencies are increasingly focused on creating strategic, geo-targeted ad campaigns that can be customized to any advertiser’s needs, and the ability to segment specific audiences for these advertisers using THE RUBICON PROJECT’s technology is an essential value proposition for today’s sales agents. At KATZ 360, our audience buying, or Audience Representation business, lives through multiple digital platforms and our new KATZ Online Display product provides national brands and local businesses with behavioral and contextual solutions across a host of premium Web publishers."