Dial Global Signs 3 Year Deal With MRC
August 12, 2009 at 9:10 AM (PT)
DIAL GLOBAL has signed a three year membership agreement with the MEDIA RATING COUNCIL (MRC). DIAL GLOBAL will receive one seat on the MRC Board of Directors where they will work towards the advancement and improvement of media methods, measurements and standardizations.
"We are very pleased that DIAL GLOBAL has chosen to join MRC and add their voice to our audit and accreditation process," said MRC Exec. Fir./CEO GEORGE IVIE. "DIAL GLOBAL’s perspectives and research expertise in radio, especially their expertise as users of ARBITRON’s RADAR product, will lend strength to our assessments of these products and we look forward to working closely with their personnel in our audit committees."
"In this challenging time for radio and media at large, we feel it is important to support the work and talented team of the MEDIA RATINGS COUNCIL," said DIAL GLOBAL EVP/Operations CHARLES STEINHAUER. "Their efforts and the collective voice of the member board maintains the quality of the currencies of our industry. I can think of no better way to continue DIAL GLOBAL’s commitment to our client partners."