MMTC Says Ad Agency Guilty Of 'No Urban Dictate'
August 13, 2009 at 4:44 AM (PT)
MINORITY MEDIA & TELECOMMUNICATIONS COUNCIL (MMTC) Exec. Director DAVID HONIG has sent a angry letter to new FCC Chairman JULIUS GENACHOWSKI, claiming a letter from CANDY ROSS at PALASADES MEDIA, regarding a flight of commercials for MINI COOPER, is an example of NUD -- "No Urban Dictate."
The buyers letter writes:
Please send me your rates for the formats in the following markets. I need these rates by 1pm today.
No combos or urban formats.
HONIG's letter to The FCC seeks "the appointment of a Compliance Officer for the advertising nondiscrimination rule." He continued, "This travesty has gone on for decades. It took 24 years for the Commission to adopt this rule even though it was unopposed. No wonder some advertisers think they can discriminate and get away with it. Although the practice mostly occurs under the cover of whispered oral instructions, last week MINI COOPER’s agency issued a four-market written NUD."
THE MMTC had asked the FCC to name an official to act as a compliance officer overseeing its rule banning discrimination in the placement of broadcast advertising last year (NET NEWS 7/16/2008).