Chrysalis Partners With The Lodge
August 17, 2009 at 11:04 AM (PT)
CHRYSALIS MUSIC GROUP USA has partnered with music production house THE LODGE in a first-of-a-kind deal to create and market new arrangements, cover versions, and newly recorded master versions of CHRYSALIS’ top and back catalog hits for the Advertising, Film and TV industries.
"Pushing the boundaries of music publishing and furthering the relationships between our artists’ catalog and advertisers, filmmakers, and TV producers is a major priority for us," said CHRYSALIS Pres. KENNY MACPHERSON. "This partnership shows our commitment to increasing the CHRYSALIS catalog’s accessibility in an effort to better coordinate our creative undertakings with the agencies. With DON IENNER onboard, THE LODGE’s reputation and integrity are unparalleled in this area, and we’re confident in their composers’ ability to interpret our songs with intriguing new wrinkles."
"We are thrilled to partner with KENNY and the entire CHRYSALIS team," said THE LODGE CCO DREW STEIN. "Often times our clients want the instant recognition of a classic hit song but also want a new look and a modern take on the arrangement scored to their picture. This partnership represents those creative desires and is something truly exciting for the future of music publishing. It expands the limits beyond the master recording and creates so many new possibilities for an incredible, world-class catalog."