Lakes Media Inks With Arbitron For Northern NC-Southside VA
August 18, 2009 at 4:20 PM (PT)
ARBITRON announces that LAKES MEDIA LLC has signed an agreement for a CUSTOM SURVEY AREA REPORT (CSAR) for FALL 2009 in NORTHERN NC-SOUTHSIDE VA.
NORTHERN NC-SOUTHSIDE VA has an estimated 12+ population of 143,400 that would rank it among the top 250 ARBITRON-rated markets. The minimum in-tab sample target for the FALL 2009 NORTHERN NC-SOUTHSIDE VA CSAR is 600 diaries, which represents a 70% sample size increase over the present County Coverage sample. The survey combines HALIFAX-MECKLENBURG, VA and GRANVILLE-VANCE, NC counties
"In considering all of the options for radio research, ARBITROn provided the most comprehensive solution," said LAKES MEDIA VP/Sales & Marketing GWEN MOODY. "The geography measured by ARBITRON has critical economic importance to retailers. There are no television stations that serve the entire geography. Only radio uniquely serves the entire population, and Arbitron will be invaluable in helping us create effective campaigns for clients and demonstrate strengths to prospects."
ARBITRON EVP/Sales PIERRE BOUVARD said, "This CSAR will be available free of charge to all of ARBITRON’s full-service subscribing agency customers, which will make it easy for local, regional and national buyers to conveniently access this unique area. LAKES MEDIA is an innovative broadcast group, and we’re proud that it chose ARBITRON as its ratings provider."