Sony To Use Radio In Ad Campaign
August 19, 2009 at 2:11 PM (PT)
SONY ELECTRONICS has announced plans to spend upwards of $80 million on an integrated multimedia marketing campaign primarily during the holiday season. Starting SEPT. 10th and running through the SUPER BOWL in 2010, the campaign will utilize national TV commercial spots, online banner ads, radio spots and in newsprint.
According to TWICE.COM, the campaign will feature appearances be celebs such as quarterback PEYTON MANNING, pop star JUSTIN TIMBERLAKE, ESPN reporter ERIN ANDREWS, author/comedienne AMY SEDARIS and others assisting consumers in choosing SONY products by differentiating the brand from its competitors.