Astral's Energie Stations Rebranding To NRJ
August 20, 2009 at 4:38 AM (PT)
ASTRAL MEDIA's ten French Top 40 ENERGIE network stations in QUEBEC rebrand as the NRJ network on AUGUST 24th. The rebranding is the result of a licensing agreement, initially announced in JULY, with FRANCE's NRJ GROUP for use of the French brand in CANADA.
The new brand will retain the ENERGIE format and personnel; "NRJ" and "ENERGIE" are pronounced the same in French. CKMF/MONTREAL, CKTF/GATINEAU-OTTAWA, and CHIK/QUEBEC CITY are among the stations on the network.