Q101 & WLUP Sign Up For TV Channels With Gen2Media
August 20, 2009 at 3:30 PM (PT)
GEN2MEDIA CORPORATION, a fully integrated digital media, technology and marketing company, announced that it has signed Video Network License/Joint Venture Agreements with EMMIS Alternative WKQX (Q101) & Classic Rock WLUP (THE LOOP 97.9)/CHICAGO to develop ad-supported online TV channels
The new Internet TV channel for Q101 is now live and airing music videos, in-studio interviews , performances, and Q101 special events. THE LOOP’s Internet TV channel will be launched within the next 30 days.
GEN2MEDIA and EMMIS previously collaborated on the creation and implementation of ad-supported online television channels at EMMIS stations in NEW YORK and LOS ANGELES (NET NEWS 3/25).
"Results speak volumes," noted BENJAMIN FINLEY, VP/Branded Entertainment at EMMIS/NEW YORK. "GEN2’s video publishing platform and Smart Content Management System, has fast proven to be highly effective at helping EMMIS to materially deepen and enrich our engagement with our radio brands’ audiences through the delivery of highly interactive and experiential online video entertainment. Moreover, GEN2’s powerful, multi-dimensional, advertising platform is helping us to attract much more meaningful ad spend from both local and national advertisers, alike, while promoting innovative ideas for new revenue generation opportunities for our Company. We are very pleased to be expanding our relationship with our friends and business partners at Gen2 and look forward to working with them to achieve our mutual goals and perpetuating our mutual success."
GEN2MEDIA Pres. MARY SPIO said, "A noted and respected thought leader in the changing media landscape, EMMIS has clearly recognized that there is a tectonic shift underway in radio, fueled by the convergence of on-air and online news and entertainment and the power of online video. As such, partnering with a company of EMMIS’ world class stature and industry influence is further validating that our proprietary, patent pending video delivery platform is indeed deemed trusted and highly differentiated. In turn, this is helping to rapidly earn distinction for GEN2MEDIA as an industry leader in our own right."