KTZR Flips To 'Mia'
August 24, 2009 at 12:03 PM (PT)
CLEAR CHANNEL RADIO/TUCSON has flipped Spanish Adult Hits KTZR to MIA 97.1, a current, contemporary format with a variety of new artists ranging from REIK and BELANOVA to superstars like SHAKIRA, ALEJANDRO FERNANDEZ, ENRIQUE IGLESIAS, PAULINA RUBIO and RICKY MARTIN.
The MIA 97.1 lineup features syndicated radio veteran ALEX "EL GENIO" LUCAS in mornings (4-10a), local TUCSON talents CARLOS ZETA in middays and JORGE GASTELUM in afternoons. ZETA will also serve as APD under CC/Tucson OM TIM RICHARDS, who will program MIA 97.1.
"We couldn't be happier to make this change with 97.1 KTZR," RICHARDS said. "The TUCSON market has been asking for this for a long time and we feel that with our programming, marketing and sales team we can provide SOUTHERN ARIZONA with a unique and enjoyable listening experience."
For more information, visit www.mia971.com.