OMG! Wild 97.7 Goes Top 40/Mainstream
August 24, 2009 at 3:02 PM (PT)
AMERICAN GENERAL MEDIA Top 40/Rhythmic KDLW (WILD 97.7 JAMZ)/ALBUQUERQUE surprised its listeners today at NOON (local time) by spinning the format wheel, where it eventually stopped at Top 40 Mainstream.
Following BOYZ II MEN "End Of The Road," a produced segment aired, referring to "MYSPACE, FACEBOOK, TWITTER" revolutions of Pop culture that take you by storm." The station then unveiled their new identity, "97.7 OMG Radio -- a social revolution you can't live without -- a radio station that makes you say, OH ... MY ... GOD."
The new format debuted with GREEN DAY "Know Your Enemy," BLACK EYED PEAS "I Gotta Feeling," LMFAO "I'm In Miami Trick" and PARAMORE "Ignorance."
OM CHUCK MORGAN was unavailable for comment, but PD JEFF JACOT and Imaging Director JUSTIN CASE had plenty to say in this short piece they posted on the stations' revamped site – click here.