Red Sox Move Flagship Back To WEEI
August 25, 2009 at 1:42 PM (PT)
BOSTON RED SOX baseball is returning to ENTERCOM Sports WEEI-A/BOSTON on a full-schedule basis effective immediately. The SOX aired on WEEI for 10 seasons before moving to sister Talk WRKO-A in 2006, with some games farmed out back to WEEI. The move is effective with WEDNESDAY's game (8/26) against the CHICAGO WHITE SOX.
"We have a tremendously close partnership with the RED SOX, and are very excited to bring them back to WEEI," said ENTERCOM NEW ENGLAND VP of AM Programming JASON WOLFE. "This move will add consistency to our lineup, whereby all of our sports assets will be consolidated in the same place. There’s no better compliment to the BOSTON CELTICS, PATRIOTS MONDAY and PATRIOTS FRIDAY, SUNDAY NIGHT and MONDAY NIGHT NFL football, the SUPER BOWL and NCAA Men’s Basketball Tournament, than adding RED SOX baseball back to nation’s biggest sports radio station."
ENTERCOM NEW ENGLAND Market Manager/VP JULIE KAHN said, "We’re delighted to bring the RED SOX back to their original home on WEEI. The RED SOX and WEEI have a long history together and it’s a partnership that’s a win for all -- WEEI, the SOX and the BOSTON sports fans."
"Our partnership with ENTERCOM ensures that RED SOX fans know where to go for the best, most compelling sports news and features on radio," said SOX President and CEO LARRY LUCCHINO. "Today’s announcement marks a return home for us, and now all of RED SOX NATION will know they can turn to WEEI to catch every RED SOX game all season long."