MTV, OurStage Share New Platform
August 25, 2009 at 5:39 PM (PT)
MTV and OURSTAGE have initiated a partnership to create engaging experiences for up-and-coming musicians and their fans via the OURSTAGE platform. To kick off the partnership, musicians in top markets across the U.S. have been participating in OURSTAGE.COM-hosted efforts this summer, and will receive significant exposure through the MTVU SIX FLAGS VMA Tour and MTV’s flagship music event, the 2009 MTV VIDEO MUSIC AWARDS.
"We are pleased to be partnering with OURSTAGE for our emerging artist-focused efforts online," DERMOT MCCORMACK, Head of Digital Media for MTV NETWORKS MUSIC AND LOGO GROUP, said. "OURSTAGE offers an extraordinary voting platform for finding the top emerging talent, and they also have an amazing pool of over 90,000 artists from across the country. The fact that the rankings are powered by the fans, on a judging platform that is specifically designed to prevent tampering and gaming, is very important to MTV in our ongoing commitment to supporting emerging artists."
"We are excited to have MTV as our partner to help deserving artists earn regional and national exposure," OURSTAGE CEO BEN CAMPBELL said. "OURSTAGE is in the business of delivering life-altering opportunities for worthy artists, so working with MTV2, one of the greatest brands in the history of the industry, is really exciting for OURSTAGE and our whole community."