WW1 To Sell Ads For Sports USA
August 27, 2009 at 6:55 AM (PT)
WESTWOOD ONE has inked a deal to become national ad sales representative for SPORTS USA RADIO NETWORK's NFL SUNDAY doubleheader and NCAA college football radio broadcasts. SPORTS USA will air 34 NFL games this season and 18 NCAA games, including four bowl games.
"WESTWOOD ONE now offers advertisers more NFL and NCAA games (125 NFL games, 40 NCAA games), more in-game advertising opportunities and greater market coverage than has ever been available before," said WW1 Pres. GARY SCHONFELD. "We are thrilled to be working with LARRY KAHN and his team at SPORTS USA, who do a great job of covering the NFL and NCAA on a weekly basis. Together, WESTWOOD ONE and SPORTS USA offer the most impressive lineup of games and stations, in a unique marketing partnership for advertisers."
"I’m excited to have WESTWOOD ONE handle sales for SPORTS USA," said SPORTS USA Pres. KAHN. "We will now be able to package the biggest and best of NFL and college football games to advertisers. It’s a win for everyone."